“I’m not good enough to get custom-fit” is the refrain of so many golfers who buy their irons off the rack. Convinced their swing inconsistencies override the potential benefits of clubs built just for them, these modest souls don’t allow that sometimes the chicken came before the egg. Fitters say the reason a lot of people hit it sideways is because they haven’t been custom-fit. Trying to figure out the swing with clubs whose length, weight, lie angle, shaft flex or grip size don’t match the body encourages players to make unnatural compensations that prevent them from developing proper mechanics.